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Fun for the Smartie‑est kids.

Stuck at home? Print our new Smarties activity sheet!
Smarties Home Activities

The Perfect Candy.

Gluten-free, peanut-free, dairy-free, worry-free.
Our Candy

Has a PhD in Scrumptious.

Learn about what we put in our candies. Besides the love.
Smarties® Ingredients

On a Roll: The History of Smarties

Unwrap the story of Smarties®
Our History

Made with real smarts.

Indulge your sweet tooth with the yummy Smarties® candy wafer roll you know and love, just the way you remember it. It’s no wonder they have been one of the leading Halloween treats for over 50 years! SHOP

Real Smarts

Smarties roll on pink circle.

Just 25 calories.

That’s how we roll. Just 25 calories per classic candy roll! LEARN MORE

Smarties®

Smarties®
Smarties®24 hours ago
have YOU tried x-treme sour smarties??? 👇
Smarties®
32 2    View on Facebook
Smarties®
Smarties®2 days ago
choose your fighter! 😈👇 *dun dunuununun...*
Smarties®
28    View on Facebook
Smarties®
Smarties®3 days ago
TELL US THE RIGHT ANSWER!! 👇⁠👇⁠👇⁠
do you lick the icing off the cupcake, bite into the cupcake as is, or rip off the bottom to put on top and make a cupcake sandwich? sound off in the comments but we all know cupcake sandwich is correct 😉
[via @ natalies.creative.cakes on insta]
Smarties®
181 5    View on Facebook
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Copyright© Smarties 2022. All Rights Reserved. Smarties are licensed to be sold in the United States and its possessions only. Smarties is a registered trademark of Smarties Candy Company, Union, NJ 07083.