Smarties Think!

Smarties Think! That’s the name of a new Smarties Candy Company initiative designed to empower students to be “smarties” themselves. We partnered with to match donations to a wide variety of classroom projects.

Called “a revolutionary charity,” by Oprah Winfrey, is an online nonprofit that connects public school classrooms with donors to get the materials needed to improve. From books for English to beakers for Chemistry, there are plenty of vital school supplies needed by classrooms throughout the United States.

Smarties Candy Company is a family-owned and family-run business founded in 1949 by Eddie Dee. Eddie wanted to emphasize the importance of education when he chose the name “Smarties.” We are pleased to honor Eddie’s noble intention with our “Smarties Think” campaign. If you’d like to join us and support classrooms in need, check out the “Half-off” projects eligible for our match offer here!


The Smarties Family

  1. Kayla Trundle

    How do projects become eligible for this match offer? I just posted a project for science materials for my special needs classroom –

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