Do you have a sweet tooth? You are likely to be “sweet” yourself! A recent article in the Journal of Personality and Social Psychology documents five studies showing this embodied metaphor.
Pictured left is our resident “sweetie,” Liz Dee. Liz is a 5th generation candy maker with a serious sweet tooth and also the voice of our Smarties Tweets! (Update: Liz now has her own Twitter handle, @LizatSmarties!)
Photo by Sandy Jenny.
You can read the article abstract and find more information here.