Our History

Smarties® a family tradition!
Smarties Candy Company recently celebrated its 65th Anniversary!

Smarties Candy Company is owned and operated by three generations of the Dee family. On January 10, 1949, Edward "Eddie" Dee brought his family from England to New Jersey. Equipped with only two machines in a rented facility, he succeeded in founding Ce De Candy, Inc., makers of Smarties®, America's favorite candy wafer roll.

Eddie opened his first factory in Bloomfield, New Jersey in August, 1949. He proceeded to move the company to Elizabeth, New Jersey in 1959 and finally to Union, New Jersey in 1967.  On January 1, 2011, the company changed its name from Ce De Candy, Inc. to Smarties Candy Company. 

Eddie also created Ce De Candy, Ltd. in Canada, opening a factory on Queen Street in Toronto in 1963. Later, he moved the operation to a new Canadian facility built in Newmarket, Ontario in 1988 to make more Smarties® and "Rockets®," as they are called in Canada. (Canadian Rockets® candy fans can visit the Rockets Candy Website, like Rockets Candy on Facebook and follow Rockets on Twitter.)

Smarties® are made 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario. The company produces billions of Smarties® rolls each year.

You can find Smarties® and other Smarties Candy Company products in pharmacies, mass merchandisers, wholesale clubs, specialty shops, grocery, dollar, convenience and local corner stores as well as our online store.

Smarties Candy Company.

Meet the Smarties founder, Eddie Dee!
Family owned & family run since 1949.
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(from left) Milton Honig, Sid Honig and Eddie Dee in front of the original Bloomfield candy factory, 1952.

I love Smarties! I probably got my first taste of Smarties out of my trick-or-treat bag and I have been enjoying them ever since! Cindy, Medford OR