Ce De Candy, Inc. is owned and operated by three genera­tions of the Dee family. On January 10, 1949, Edward “Eddie” Dee brought his family from England to New Jersey. Equipped with only two machines, a rented facility and a lot of ingenuity, he succeeded in founding Ce De Candy, Inc., makers of Smarties^®, America's favorite candy wafer roll.

Eddie opened his first factory in Bloomfield, New Jersey in August, 1949. He proceeded to move the company to Elizabeth, New Jersey in 1959 and finally to Union, New Jersey in 1967. A factory was also built in Newmarket, Ontario, Canada in 1988 to make more Smarties^®, or “Rockets^®”, as they are called in Canada. Eddie, his sons and granddaughters all currently work together under the same roof at the New Jersey location.

Smarties^® are made 24 hours a day in two candy factories located in Union, New Jersey and Newmarket, Ontario. The company produces billions of Smarties^® rolls each year.

You can find Smarties^® and other Ce De Candy, Inc. products in pharmacies, supermarkets, convenience stores, dollar stores, whole- sale clubs, specialty shops and local corner stores as well as our online store.